DEPARTMENT: Marketing
REPORTS TO: Marketing Manager
NATURE AND SCOPE: Supporting the Marketing Department in driving revenue and audience growth through marketing activity and administrative tasks
LOCATION: cinch Stadium at Franklin’s Gardens, Northampton. Travel such as is required to fulfil duties
HOURS OF WORK: 35 hours per week. Full-time, 9am to 5pm, Monday to Friday. Matchdays may be required on occasion
SALARY: Up to £30,000 (depending on experience)
ROLE:
This role presents an exciting opportunity for a talented individual to join our Marketing Department. Although this role has a key focus on CRM and audience growth, the day-to-day role also offers a broad remit with plenty of scope to have real impact across inbound and outbound marketing through both traditional and digital channels. The successful candidate will join a great team and drive growth in the organisation, as well as gain plenty of personal development.
KEY RESPONSIBILITIES:
- Manage the Club’s email marketing and CRM output, writing compelling copy and analysing data to improve output and results.
- Maintain high engagement rates with the Club's marketing output, particularly towards email open rates, click-through rates, and other key performance indicators with data segmentation and audience knowledge.
- Support the Marketing Manager in developing integrated marketing campaigns to promote the services and events available at Northampton Saints.
- Develop personalised marketing touch points that align with departmental priorities and objectives across all Northampton Saints activities and other events.
- Plan weekly and long-term marketing activity, communicating effectively with all departments to deliver high-quality assets in a timely manner.
- Work collaboratively across all departments to support revenue growth. Departments include but not limited to; Ticketing, Hospitality, Memberships, Retail, Community and Conference & Events.
- Feedback to the creative team to ensure visual content is on brand and supporting the overarching marketing strategy.
- Drive data capture to grow and engage the Club’s audience; manage existing activity and develop new initiatives.
- Work with external stakeholders to support the success of Club projects and league-wide initiatives.
- Collect and analyse customer feedback through supporter surveys and NPS scores to help improve customer experiences.
- Support in the delivery of experiential marketing activity and stadium events.
- Support in paid marketing activity, building ad sets to complement our organic digital footprint.
- Keep up-to-date with marketing trends and apply any relevant findings for the benefit of Club marketing output.
- Perform other related ad-hoc related duties, as required. This may include matchdays.
PERSON SPECIFICATION:
- Minimum 2+ years of experience in marketing. Preferably in a CRM role using an email marketing platform – dot digital, Salesforce Marketing Cloud, Mailchimp, etc.
- An interest in paid marketing. Experience would be preferred but not essential.
- Organised, motivated and able to prioritise tasks in a fast-paced environment.
- A confident communicator who can develop strong relationships with both internal and external stakeholders.
- Must be an effective team member with sufficient flexibility and willingness to take on varied roles and tasks.
- Strong administrative skills.
- Attention to detail imperative.
- IT literate, with a good knowledge of Word, Excel and Outlook.
- Relevant qualification in marketing at degree level is valued, but not essential.
- Interest in sport/rugby is helpful to the role, but not essential.
- Experience working in a professional sporting environment (desirable).
HOW TO APPLY:
To apply, please submit your CV to [email protected].
Closing date: Tuesday 15 April, 2025 – please note, the role may close sooner if there is a high volume of applications.
Northampton Saints is an equal opportunities employer and would welcome applications from a fully diverse range of candidates, regardless of age, gender, ethnicity, sexual orientation, faith or disability.
Any CVs, contact details or other personal data shared with Northampton Saints RFC in relation to this position will be processed for recruitment purposes only. We are storing this data in line with our privacy policy, and any information will only be shared internally as required to undertake shortlisting and interviews with those directly connected to the recruitment process. We would like to keep this data until this position is filled. When that period is over, we will delete your data unless we specifically inform you that we will keep it on file for future roles.
To see a copy of our privacy policy or if you have any queries relating to how we manage personal data, please contact [email protected].
